Inclusion at the SAP Executive Summit in Buenos Aires

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Inclusion at the SAP Executive Summit in Buenos Aires


On March 14, we were part of the SAP Executive Summit, the most important technology event of business, technology and innovation  that took place in the City of Buenos Aires.

The venue counted on more than 700 concurrents and was ruled by the concept of Digital Transformation. Over the course of eight hours several experts demonstrated that the digitalization of business processes is essential to evolve to the pace of consumers.

The talk “Digital Transformation with Hybris” by Mariano Baca Storni, our CEO, was an example of this. On the main stage he outlined the importance of providing a harmonious experience to the client and informed about the implementations that we made in diverse industries. Its importance derives in that we live in context where the clients are omnichannel. This means that they get in touch with a brand in different sources (social networks, applications, call centers, physical stores, etc.). Finding such data and processing it not only helps to provide a more homogeneous communication but allows for more customized options. That is why solutions like Hybris are key in today’s market.

In addition we were diamond sponsors  of the event and we had our own  stand to which hundreds of people approached. There our Director of Innovation, Juan Alejandro Knight, explained the functions of Deltrack and showed a live demo. This application was developed by our professionals and is certified by SAP Germany. Its particularity is that they allow the tracking of deliveries in Real Time, which translates into an optimization of logistics costs and a better relationship with customers.

Knight also stepped onto the main stage to demonstrate how various smart devices (drones, augmented reality glasses, microcomputers) can optimize costs by automating tasks by providing information and monitoring in Real Time. He explained how data processing, systems security, integration with the dissemination tools and projections by Artificial Intelligence enhance this technology.

With all this in mind, being aware of these trends and taking the road to Digital Transformation is the step to be taken by all companies interested in growing. Hence the importance of events such as the SAP Executive Summit to find solutions adapted to current needs.

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