Digital Transformation with HybrisFlorencia Calomino
Omnichannel has become a daily concept. A research from Fluent revealed that 47% of customers who contact a brand by 10 or more channels that end up making at least one weekly purchase by one of these means.
This means that current customers maintain a contact that switches between different formats and screens. They can start by finding out a price on a social network, investigating specifications in a review, buying the product on the website and finally picking the product at a physical branch of the company. Therefore, having a harmonious and fluid communication is fundamental in today’s market.
Our CEO, Mariano Baca Storni, spoke about this at the SAP Executive Summit held in the City of Buenos Aires. In a talk entitled “Digital Transformation with Hybris” he showed how the tool allows to boost the sales of the various industries, with a special focus on retail.
By collecting information from the various channels, gathering and processing, Hybris helps to accelerate transaction times and offer a personalized experience to each customer. This allows us to identify the time in which a person is more likely to make the purchase. From the company, for example, you can choose to send a notification with discount coupons or inform about the arrangement of products that showed interest in pasted interactions.
That is the reason why having presence on various platforms is not enough. Technological tools like Hybris are necessary to draw a link between the channels, to know the customers in depth, to offer the most pleasant experience and to project their applications.
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